8/11/2023 0 Comments Capital campaign toolkitYour board should be trained early in the campaign process so they understand how a campaign works and what their roles and responsibilities will be. They conduct training about the campaign for their board, and they conduct solicitation training for those people who will be asking for gifts. Most campaigns incorporate two basic training tracks into their planning process. But since program staff members are often the front line of contact with the community the organization serves, training them is perhaps less obvious but still important. In most organizations, the program staff is tangential to capital campaigns, while the development staff and board are much more actively involved.While some organizations have well-developed major gift programs and are comfortable asking for large gifts, most are not! This will need to be a central part of your training process for individuals who will be directly involved in fundraising during the campaign. Capital campaigns rely on gifts that are much larger than most organizations ask for in their regular annual fundraising.They may have played small roles in pieces of campaigns with other organizations, but it’s safe to assume that they have only a limited understanding of capital campaign fundraising. That means that very few staff and board members have likely ever been through a campaign from start to finish. Most organizations only conduct a capital campaign every ten to twenty years.Remember these three ideas as you develop a training plan for your capital campaign: Their unique characteristics will impact the scope and shape of your training process. Understanding the Larger Context of Capital CampaignsĬapital campaigns are unlike other, more frequent fundraising campaigns you might conduct for your nonprofit. In this post, you’ll learn who needs to be trained, when they need to be trained, and what they need to learn. Training is critical for the success of a capital campaign, and it ensures your staff and volunteers will learn valuable skills to carry forward into the future. Many members of your team will need to take on important tasks for the first time, like prospect research, managing complex outreach projects, asking for major gifts, and securing new sponsorships. And it’s all too easy to get so swept up in the work of fundraising that no one develops a plan for training the staff and volunteers.īut these are all-hands-on-deck undertakings! Everyone at your organization will need to understand the campaign and why it’s so important for your mission. Capital campaigns transform organizations – often from top to bottom.
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